Our philosophy is to create a multi functional concept design. We believe people use our design objects for their individual needs. Objects designed for people who wish to customize and influence their own living space and leave place to imagination.


We are Lena Krasnovski (Arch.) and Yonatan Elami (Industrial Designer). Lucida’s concept was born in collaborative space that's situated in what was the first industrial zone in Tel Aviv and was realized by Lena and Yonatan, fully developing Lucida and the concept that was influenced by woodworking and analog light dispersion. The choice of Corian® adhered to it's characteristics, being millable, translucent, and having unique tactility. We aimed to angle various forms of crafted geometrical objects.

Lena Krasnovski studied architecture at the Wizo Haifa Academy of Design. Lena was working in the fields of architecture, interior design and product design before she co founded the Ushki Design Studio, the studio was creating & designing mostly a one off and small series light objects,furniture and artworks. The works has a great influences from architecture and environmental outlook. This cooperation generated the idea of Lucida light object. 

Yonatan Elami studied at the Bezalel Academy of Arts and Design, Jerusalem, & at the École nationale supérieure de création industrielle, Paris. He is industrial designer and co-founder of a design collective Hamehoga in 2012, was involved in several high-impact projects in East Africa, and specializes in materials and manufacturing technologies. Yonatan’s challenge is to design a user-friendly product that is intended for survive in rigid and hard conditions.